Aston Martin is coolest

For the fourth time in five years, Aston Martin has been named the UK’s coolest brand in the CoolBrands survey. The 2010/11 poll, which sought the opinions of members of the public as well as a panel of experts, placed the British car maker ahead of brands such as BlackBerry, Google and Dom Perignon.



The other automotive companies that made it into the top twenty were Harley-Davidson (6th), Ferrari (9th) and Mini (16th).



Speaking of the award, Aston Martin CEO, Dr Ulrich Bez said, “Once you can define precisely why a brand is cool, then it no longer has the magic that earns it that label. There has to be an element of mystique, something that eludes definition. In order for a brand to have that quality, it needs people behind it with a passionate, creative vision who care for and nurture it.”



Quite right too. Let’s see if Aston Martin can retain the title after the Cygnet arrives.



The 2010/11 CoolBrands Top 20:

1. Aston Martin (Automotive - Cars)


2. iPhone (Technology - Telecommunications)


3. iPod (Technology - General)


4. Blackberry (Technology - Telecommunications)


5. Bang & Olufsen (Technology - General)


6. Harley-Davidson (Automotive - Motorbikes)


7. Nintendo Wii (Leisure & Entertainment - Games & Toys)


8. Google (Online)


9. Ferrari (Automotive - Cars)


10. Dom Perignon (Drinks - Champagne)


11. BBC iPlayer (Online)


12. Vivienne Westwood (Fashion - Designer)


13. Apple (Technology - General)


14. Tate Modern (Leisure & Entertainment - UK Attractions & The Arts)


15. YouTube (Online)


16. Mini (Automotive - Cars)


17. Chanel (Fashion - Designer)


18. Ray-Ban (Fashion - Accessories, Jewellery, Watches)


19. Alexander McQueen (Fashion - Designer)


20. Jimmy Choo (Fashion - Footwear)