Tattoo Gudang Garam: Subaru

Showing posts with label Subaru. Show all posts

Wednesday, June 8, 2011

Too Close for Comfort: Subaru Impreza WRX Flips Over Right in Front of Spectators in Canada

A fun track day at the Toronto Motorsports Park near the town of Cayuga in Ontario, Canada, almost turned tragic for both the driver and many of the spectators gathered behind the safety wall when an older generation Subaru Impreza WRX flipped over after exiting a corner.

From the video, it looks like the driver of the Impreza took the corner wider and faster than he was ready for and as a result crashed into, or rather ran over, the safety haystack near the wall, which acted as a launching ramp lifting the car into the air only inches away from the spectators. The car then landed on its rooftop several feet away.

According to eyewitnesses, the driver of the Subaru, who was wearing a helmet, was shaken but...not stirred. But enough talking already. Follow the break to watch both the incident as it happened and the aftermath.

U.S. Government Focusing in on Web Gadgets that Distract Drivers

We are all living in an age of networked information. Social media sites such as Facebook and Twitter, smartphones and public internet access are making the world smaller every day. Unfortunately, in some instances all this information can distract us from the important things, such as focusing on driving. And no one agrees with this more than U.S. Transportation Secretary Ray LaHood:

“We know people are hooked on cellphones and texting devices. But there's absolutely no reason for any person to download their Facebook into the car. It's not necessary. "

Long gone are the days when video game developers used simple electronic instruments to emulate car engine sounds for their racing games. Now, thanks to a dramatic increase in video games sales, which of course resulted in huge budgets, developers can justify the costs of recording the actual sounds of each car featured in their games.

For those of you wondering how it’s done, the tech-savvy crew over at Electricpig were invited to Redmond, Seattle by the creator of the Forza Motorsport gaming series, Turn 10 Studios, to witness the recording of a previous generation Subaru Impreza WRX STI.

Toyota Sales Plunge More than 33% in May, Chrysler Group up by 10%

The numbers for U.S. auto sales for the month of May are out and as expected, Japanese automakers continue to be hit hard by the ongoing production disruptions caused by the March 11 earthquake, tsunami and nuclear disaster in their home market. As a result, Toyota’s sales plunged 33.4% over the year-ago month to 108,387 units, while rivaling Honda saw its sales fall 22.5% to 90,773 vehicles, Nissan recorded a 9.1% drop to 76,148 units and Mazda 17,875 vehicles, down 20.9%.

General Motors dealers in the United States delivered 221,192 vehicles in May posting a decline of 1%, while the Ford Motor Co. said its sales decreased by 0.1% to 192,253 cars, trucks and SUVs.

More Screaming Passengers from the 2011 Red Bull Car Drift Event in Lebanon

We don’t know about you, but we certainly enjoyed watching the video of a male passenger freaking out during a ride around a drift course, so we decided to do a little bit of online research to find out what it was all about. We discovered that the joy ride was part of the Red Bull Car Park Drift 2011 event and it took place in Lebanon.

The man behind the steering wheel of the Subaru Impreza WRX STI is 34-year-old Abdo Feghali from Lebanon. He is a professional rally driver who also participates in drift contests and events such as the one organized by Red Bull.

If you liked the first video we showed you, then follow the jump to watch the reactions of the same male passenger, this time sitting at the back between two women (oddly enough no one was wearing seat belts…), as well as some new footage of other people that took a ride including the beautiful lady you see pictured above.

Subaru Targets Young Asian American Buyers with New Sweet Tomorrow Campaign

Subaru’s American division is taking audience segmentation a step further with the release of a new advertising campaign for the 2011 Legacy that specifically targets the Chinese-American market. The campaign has been produced in Cantonese, Mandarin and English, and can be seen across a wide variety of media placements including TV, print, online and out-of-home running.

The television spot is called “Sweet Tomorrow” and it shows a young Chinese American couple preparing for the birth of their first child. The advert is scheduled to air through October 2011.

Mazda6 and Subaru Tribeca to be Axed, According to Report from Japan

Mazda and Subaru may soon be forced to axe two of their models in the US market, the Mazda6 mid-size vehicle and the Subaru Tribeca SUV, due to low volumes that undermine the efficiency of the U.S. plants that they are built in, according to a newspaper report from Japan’s business daily Nikkan Kogyo. It should be noted though that spokesmen for both companies declined to comment on the report.

Nikkan Kogyo wrote that Mazda is planning to discontinue production of the Mazda6 at the Flat Rock, Michigan plant, which it operates as a joint venture together with Ford Motor Co., as sales missed expectations. When Mazda introduce the latest generation of the mid-size model in 2008, the company expected an annual production of around 100,000 units, but last year, the plant churned out just 45,168 Mazda6s. In April, Mazda6 posted an increase of 7.8 percent but sales reached just 2,734 vehicles.